Your Partner to Navigate Marketing Success

We specialize in helping businesses confidently tackle the marketing journey—step by step. Whether you’re launching a brand or looking to drive more leads, we simplify the process with actionable 90-day marketing plans and clear, expert guidance. Let us help you lay the groundwork for growth and get your business noticed.

Why Choose Trail Guide Marketing?

Navigate the Path to Growth

Marketing can feel overwhelming without a clear route. Our expert team acts as your marketing trail guide—preparing you for the journey, outlining a strategic roadmap, and breaking big objectives into actionable steps.

Expertise You Can Trust

With years of industry knowledge and creative insight, our team is equipped to unlock your brand’s potential. We help you define your unique value, craft a winning marketing plan, and build a team that scales with your ambitions.

Flexible, Build-As-You-Go Solutions

Whether you need hands-on support or just a reliable sounding board, we adapt to your needs. From mapping strategy to rolling up our sleeves and executing, we’re here to help you move forward at your pace.

Customer-First Approach

Your vision drives our process. We start with a collaborative consultation to lay the groundwork for your success, then deliver a clear action plan, transparent estimates, and timelines—so you always know what to expect.

Melissa Hanson, MBA

Services We Offer

Expert Marketing Guidance Tailored for Your Brand’s Journey

We know marketing can feel overwhelming—where to begin, how to generate leads, or what tools and content you actually need. Our expert team helps you map out your objectives, develop targeted plans, and craft compelling messages to drive real results.

From strategy to execution, we guide you each step of your journey—so you can focus on growth, track your progress, and achieve your business goals with confidence.

Brand Development

Define your brand's unique value proposition and key messages

Brand-at-a-Glance overview, positioning, key messages

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$1500 and up

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Fractional Marketing Lead

Lead and implement your marketing plans

Marketing leadership when you need help but can't hire an FTE

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$2500/month and up

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Strategic Marketing Plans

Build an overarching marketing plan to support your business objectives

Key objectives, strategies, and tactics. Budget and KPIs

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Estimate based on needs

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Integrated Campaigns

Develop demand/lead gen, communication and content campaigns

Set the strategy, then work with vendors and team to deploy the plan.

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Estimate based on needs

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Product Innovation Plans

Create successful new product introduction roadmaps

Identify insights and target markets, manage product development, build marketing materials and craft GTM plans

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Estimate based on needs

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Marketing Team Coaching

Offer guidance and support to your internal marketing team

Provide coaching on how to set budgets, create briefs, manage vendors, etc.

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$150/hour - hours based on needs

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The Trail to Get Started

Every Project is Unique

Getting to know you and your unique needs is important to a successful marketing journey.

We start with a collaborative consultation to lay the groundwork for your success, then deliver a clear action plan, transparent estimates, and actionable-timelines - so you always know what to expect.

Schedule a call to discuss your unique needs.