Your Partner to Navigate Marketing Success
We specialize in helping businesses confidently tackle the marketing journey—step by step. Whether you’re launching a brand or looking to drive more leads, we simplify the process with actionable 90-day marketing plans and clear, expert guidance. Let us help you lay the groundwork for growth and get your business noticed.
Why Choose Trail Guide Marketing?
Navigate the Path to Growth
Marketing can feel overwhelming without a clear route. Our expert team acts as your marketing trail guide—preparing you for the journey, outlining a strategic roadmap, and breaking big objectives into actionable steps.
Expertise You Can Trust
With years of industry knowledge and creative insight, our team is equipped to unlock your brand’s potential. We help you define your unique value, craft a winning marketing plan, and build a team that scales with your ambitions.
Flexible, Build-As-You-Go Solutions
Whether you need hands-on support or just a reliable sounding board, we adapt to your needs. From mapping strategy to rolling up our sleeves and executing, we’re here to help you move forward at your pace.
Customer-First Approach
Your vision drives our process. We start with a collaborative consultation to lay the groundwork for your success, then deliver a clear action plan, transparent estimates, and timelines—so you always know what to expect.
Services We Offer
Expert Marketing Guidance Tailored for Your Brand’s Journey
We know marketing can feel overwhelming—where to begin, how to generate leads, or what tools and content you actually need. Our expert team helps you map out your objectives, develop targeted plans, and craft compelling messages to drive real results.
From strategy to execution, we guide you each step of your journey—so you can focus on growth, track your progress, and achieve your business goals with confidence.
Brand Development
Define your unique value proposition and key messages
Brand-at-a-Glance overview, positioning, key messages
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$1500 and up
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Fractional Marketing Lead
Lead and implement your marketing plans
Marketing leadership when you need help but can't hire an FTE
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$2500/month and up
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Strategic Marketing Plans
Build an overarching marketing plan to support your business objectives
Key objectives, strategies, and tactics. Budget and KPIs
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Estimate based on needs
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Integrated Campaigns
Develop demand/lead gen, communication and content campaigns
Set the strategy, then work with vendors and team to deploy the plan.
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Estimate based on needs
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Product Innovation Plans
Identify insights and target markets, manage product development, build marketing materials and GTM plans
Focused attention to create successful new product introductions
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Estimate based on needs
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Marketing Team Coaching
Offer guidance and support to your internal marketing team
Provide coaching on how to set budgets, create briefs, manage vendors, etc.
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$150/hour - hours based on needs
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The Trail to Get Started
Every Project is Unique
Getting to know you and your unique needs is important to a successful marketing journey. Schedule a call to discuss details.
Your vision drives our process. We start with a collaborative consultation to lay the groundwork for your success, then deliver a clear action plan, transparent estimates, and timelines—so you always know what to expect.
Who We Are
Elevate Your Business with Expert Marketing Strategy and Execution
Ready to take your business further? Our comprehensive marketing solutions are designed to help you climb higher and reach your goals. With actionable strategies and tailored execution, we guide you every step of the way—transforming your vision into measurable success.
MBA - University of Minnesota - Curtis L. Carlson School of Management
Classically trained CPG marketer
20 years marketing experience
10 years nonprofit leadership experience
Approachable, collaborative, and practical advice
Clients
Your trail guide to successful marketing.
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